Evolution Web & Marketing Inc.
Evolution Web & Marketing Inc. ("Evolution," "we," "us," or "our") respects privacy and is committed to describing our information practices clearly. This Privacy and Cookie Policy applies to https://evolutionmarketing.com, related pages and forms that link to this Policy, and personal information we collect in connection with inquiries, onboarding, projects, billing, recruitment, and our own marketing.
By using our website or providing information to us, you acknowledge the practices described in this Policy. Where consent is required by applicable law, we will request consent before using non-essential cookies or using personal information for the relevant purpose.
1. Information We Collect
1.1 Information You Provide
- Contact and business information, such as name, business name, title, email address, telephone number, business address, website address, and domain information.
- Inquiry and onboarding information, including services of interest, project goals, existing platforms, business details, content, files, approvals, and other information submitted through our forms or communications.
- Client and project information, such as proposals, statements of work, account contacts, campaign instructions, website content, creative materials, credentials provided for authorized access, and support requests.
- Billing and transaction information, such as billing contacts, invoice details, payment status, and payment method. Full payment-card information may be collected directly by a payment processor or third-party platform rather than by Evolution.
- Communications, including emails, telephone calls, meeting notes, feedback, reviews, survey responses, and records of your interactions with us.
- Employment information submitted through a job application, such as work history, education, qualifications, portfolio materials, and references.
- Any other information you choose to provide. Please do not send Social Security numbers, government identification numbers, medical information, financial account credentials, or other highly sensitive personal information unless we specifically request it through an approved secure method.
1.2 Information Collected Automatically
When you visit our website, we and our service providers may automatically collect information through cookies, pixels, tags, log files, and similar technologies, including:
- Internet Protocol address and approximate location derived from it;
- Browser type, device type, operating system, language, and device identifiers;
- Pages viewed, links clicked, referring and exit pages, dates and times, and interactions with website features;
- Cookie identifiers, advertising identifiers, and analytics or conversion events; and
- Information about whether an email was delivered, opened, or clicked, where permitted.
We may combine information collected automatically with information you provide in order to understand website performance, respond to inquiries, measure campaigns, protect our systems, and improve our services.
1.3 Information From Other Sources
We may receive business contact information and related information from clients, referral partners, advertising or analytics platforms, social networks, public websites, directories, event organizers, vendors, and other sources. When a client provides information about its customers or prospects, we generally process that information on the client's behalf as described in Section 7.
2. How We Use Information
We may use personal information for the following business and commercial purposes:
- Operate, maintain, secure, troubleshoot, and improve our website, forms, systems, and services;
- Respond to inquiries, schedule consultations, prepare proposals, onboard clients, and provide requested services;
- Design, develop, maintain, or support websites and conduct marketing, advertising, analytics, creative, and consulting work under client agreements;
- Manage client relationships, project communications, approvals, reporting, billing, collections, and account administration;
- Send service-related messages, updates, invoices, security notices, and other transactional communications;
- Send marketing communications about our services, events, content, or offers, subject to applicable law and your choices;
- Measure website and campaign performance, understand engagement, conduct analytics, and improve user experience;
- Protect against fraud, abuse, security incidents, illegal activity, and violations of our terms or agreements;
- Comply with legal obligations, respond to lawful requests, enforce agreements, and establish, exercise, or defend legal claims;
- Evaluate job applicants and manage recruitment; and
- Carry out another purpose disclosed when information is collected or with your direction or consent.
3. How We Disclose Information
We may disclose personal information to the following categories of recipients when reasonably necessary for the purposes described in this Policy:
- Service providers and contractors that support website hosting and content management, forms, cloud storage, email, customer relationship management, project management, analytics, advertising, payment processing, accounting, security, communications, and professional services. This may include CMS Max and Google services where enabled.
- Advertising and analytics partners that help us measure use of our website, attribute inquiries, understand audiences, and deliver or evaluate advertising. These partners may collect information through cookies, pixels, or tags according to their own policies.
- Clients, platforms, and vendors when disclosure is necessary to perform a requested project or campaign and is authorized by the relevant agreement or instructions.
- Professional advisors, such as attorneys, accountants, auditors, insurers, and consultants, subject to appropriate confidentiality obligations.
- Government authorities, courts, regulators, law enforcement, or other parties when we reasonably believe disclosure is required by law or necessary to protect rights, safety, property, or the integrity of our services.
- A buyer, successor, lender, investor, or other participant in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction, subject to customary safeguards; and
- Other parties at your direction or with your consent.
We do not sell personal information for money. Certain disclosures involving analytics or advertising technologies may be treated as a "sale," "sharing," or use for targeted advertising under some state privacy laws. Where those laws apply, you may use the choices described in Sections 5 and 11.
4. Cookies and Similar Technologies
Cookies are small files or identifiers stored on or associated with a browser or device. We may use the following categories:
- Strictly necessary cookies, which support core website functions, security, form operation, load balancing, and your privacy choices.
- Functional cookies, which remember settings and support enhanced features.
- Analytics and performance cookies, which help us understand traffic, interactions, errors, and website performance.
- Advertising and measurement cookies, pixels, or tags, which may measure conversions, limit repeated ads, build audiences, or support interest-based advertising.
We may use a tag-management system, such as Google Tag Manager, to deploy or manage approved analytics and advertising tags. A tag manager is a tool for managing code; it is not itself a privacy policy, consent-management service, or repository for all personal information.
The specific cookies, tags, and providers used on our website may change as our services and technology change. Where required, non-essential technologies should not operate until you select the applicable option in our cookie banner or preference control.
5. Your Cookie and Advertising Choices
- Cookie controls: Use the cookie banner or preference control presented on our website to allow or decline non-essential cookies where available. You may need to repeat your choice for a different browser or device.
- Browser controls: Most browsers allow you to block or delete cookies. Blocking cookies may affect website functionality.
- Global Privacy Control: To the extent required by applicable law, we will treat a recognized browser-based opt-out signal, such as Global Privacy Control, as a request to opt out of sale, sharing, or targeted advertising for the browser or device sending the signal.
- Do Not Track: Because there is not a universally accepted standard for browser "Do Not Track" signals, we do not respond to those signals except where required by law.
- Platform choices: Advertising and analytics providers may offer their own controls. Your choices with those providers are governed by their policies and tools.
6. Marketing Communications
You may unsubscribe from marketing email by using the unsubscribe link in the message or contacting us. You may opt out of marketing text messages by replying STOP or using another method stated in the message. We may continue to send non-marketing communications related to an inquiry, project, account, invoice, transaction, security issue, or legal notice. Opt-out requests may be retained in a suppression list so that your choice can continue to be honored.
7. Information Processed for Clients
Evolution may receive or access personal information on behalf of clients when managing client websites, forms, customer lists, analytics, advertising audiences, email campaigns, text campaigns, customer relationship systems, or other services. For that information, the client generally determines why and how the information is used, and Evolution acts as a service provider or processor to the extent specified by the applicable agreement and law.
This Policy does not replace a client's own privacy notice and does not determine the client's legal obligations. If your request concerns information collected by one of our clients, please contact that client directly. We may assist the client with a request when required by our agreement or applicable law.
8. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Policy, including to provide services, maintain business and tax records, comply with legal obligations, preserve security and suppression records, resolve disputes, and enforce agreements. Retention periods vary based on the type of information, the relationship, legal requirements, platform settings, and whether information is needed for an active or anticipated claim. We may retain aggregated or deidentified information where permitted by law.
9. Security
We use administrative, technical, and physical safeguards designed to protect personal information based on its nature and the risks involved. These may include access controls, confidentiality obligations, secure transmission, vendor management, backups, monitoring, and incident-response procedures. No method of transmission, storage, or security is completely effective, and we cannot guarantee absolute security. You are responsible for protecting passwords, credentials, and devices under your control.
10. Children's Privacy
Our website and services are directed to businesses and adults and are not intended for children under 13. We do not knowingly collect personal information directly from children under 13 through our website. If you believe a child has provided personal information to us, contact us so we can evaluate and address the matter. Clients are responsible for identifying and satisfying any requirements applicable to children's information collected through client websites or campaigns.
11. State Privacy Rights
Depending on your state of residence and whether a particular law applies to Evolution, you may have rights to:
- Confirm whether we process personal information and obtain access to certain information;
- Request correction of inaccurate personal information;
- Request deletion of certain personal information;
- Receive a portable copy of certain information;
- Opt out of the sale or sharing of personal information, targeted advertising, or certain profiling;
- Limit certain uses or disclosures of sensitive personal information;
- Appeal a denial of a privacy request; and
- Exercise rights without unlawful discrimination.
To submit a request, email info@evolutionmarketing.com, call 585-981-8463, use our website contact form, or write to Evolution Web & Marketing Inc., 1661 Empire Blvd, Webster, NY 14580. Please describe the request and the state in which you reside. We may need to verify your identity and authority before completing a request. An authorized agent may submit a request where permitted, but we may require proof of authorization and verification of the consumer. We may deny or limit a request when an exception applies and will explain the decision where required. To appeal a denial, reply to our decision and state that you are appealing.
12. California Notice at Collection
This section applies to the extent the California Consumer Privacy Act, as amended, applies to Evolution. During the preceding 12 months, we may have collected the following categories of personal information:
- Identifiers and customer-record information, such as name, business address, email address, telephone number, IP address, account identifiers, and billing information;
- Commercial and business information, such as services requested, project history, transactions, and client relationship information;
- Internet or other electronic activity, such as browsing activity, interactions with our website or messages, cookie identifiers, and analytics events;
- Approximate geolocation derived from an IP address;
- Professional or employment-related information, including business role and job-application information;
- Audio, electronic, visual, or similar information contained in calls, meetings, files, photographs, videos, creative materials, or communications;
- Inferences drawn from the information above, such as likely service interests; and
- Sensitive personal information, such as account credentials or payment-related information, only as reasonably necessary for authorized business purposes. We do not use sensitive personal information to infer characteristics about individuals unless disclosed and permitted by law.
We collect these categories from the sources described in Section 1, use them for the purposes described in Section 2, and disclose them to the categories of recipients described in Section 3. We do not knowingly sell or share the personal information of consumers under 16. We do not sell personal information for money. Online advertising or analytics disclosures may be considered "sharing" or a "sale" under California law; where applicable, use our cookie controls or a recognized Global Privacy Control signal to opt out.
We retain each category for the period reasonably necessary for the purposes described in Section 8 rather than for a fixed period that applies to every record.
13. International Visitors
Evolution is based in the United States. If you access our website or provide information from another country, your information may be transferred to and processed in the United States and other locations where our providers operate. Those locations may have data-protection rules that differ from those in your country. Where required, we will use an appropriate legal mechanism for covered transfers.
14. Third-Party Websites and Services
Our website may link to or incorporate third-party websites, social networks, videos, maps, platforms, or services. Their privacy practices are governed by their own notices, not this Policy. We encourage you to review those notices before providing information or using those services.
15. Changes to This Policy
We may update this Policy to reflect changes in our practices, technology, services, or legal requirements. The "Last updated" date identifies the current version. Material changes may be communicated through the website or another appropriate method. Your continued use after an update is subject to the revised Policy, except where additional notice or consent is required by law.
Contact Us. Questions about this document may be directed to info@evolutionmarketing.com, 585-981-8463, or by mail to Evolution Web & Marketing Inc., 1661 Empire Blvd, Webster, NY 14580.
