Website & Marketing News

A strong online presence is one of the most valuable assets a local business can have, and your Google Business Profile (GBP) is a smart place to start. This tool helps your business appear on Google Search and Maps, giving potential customers a quick snapshot of who you are, what you offer, and how...

In today's digital world, a municipality's website is often the primary way residents access crucial information, services, and updates. Recognizing this, New York State has taken steps to enhance the security, trustworthiness, and functionality of these online hubs. Governor Kathy Hochul recently...

Video advertising isn’t just about looking good—it’s about driving real results. At Evolution Marketing, our team combines expert videography with advanced ad targeting to help businesses captivate audiences, improve performance, and lower their cost per lead. From engaging homepage videos to high-p...

When someone lands on your website, what’s the first thing they see? A generic stock photo they’ve seen a hundred times before—or a real, engaging image that actually represents your business? Your website is often the first impression potential customers have of your business. If your visuals don’...

In an increasingly competitive digital landscape, PPC (Pay-Per-Click) advertising and Google Ads are essential for driving high-intent traffic, generating leads, and maximizing ROI. But running a profitable campaign requires more than just setting a budget and bidding on keywords—it requires expert...

Starting December 30, 2024, the New York State Department of Labor (NYSDOL) mandates a new registration requirement for all contractors and subcontractors working on certain construction projects. This initiative aims to enhance labor law compliance and ensure fair wage practices across New York’s c...

Creating content that ranks high on search engines is essential for businesses looking to drive traffic, attract customers, and grow their online presence. At Evolution Marketing, we specialize in crafting SEO-optimized content that balances technical requirements with audience engagement. Contac...

As the holiday season approaches, it's essential for eCommerce businesses to prepare for a significant increase in traffic and sales. This time of year presents a huge opportunity, but your website must be ready to handle the demand. At Evolution Marketing, our team specializes in building custom eC...

Success in today’s digital marketplace depends on one thing: getting your products in front of the right audience. The team at Evolution Marketing specializes in helping businesses maximize their visibility and engagement through strategic product placement on Google platforms. From Google Ads to Sh...

ROCHESTER, NY (August 15, 2023) The team at Evolution Web & Marketing Inc. is pleased to announce that it has earned a spot on the 2024 Top 100 list of fastest-growing, privately owned companies in the Greater Rochester/Finger Lakes region.  Greater Rochester Chamber of Commerce will reveal the...

Navigating Google’s ever-changing guidelines can be difficult, but at Evolution Marketing, we’re always one step ahead. We keep up with the latest updates and know how to use them to your advantage. Here’s what we’ve been doing recently to boost your business in the digital world. Contact Us...

Simply tracking ROI isn't enough. You need real-time insights to make data-driven decisions and optimize every campaign. That's why Evolution Marketing utilizes TapClicks, a leading marketing operations platform. TapClicks empowers you with transparency, giving you a clear view of how your marketing...

Ready to break through the digital noise? Audio streaming ads are surging in popularity for a reason: they offer a powerful, direct way to connect with your audience. At Evolution Marketing, we're experts at harnessing this dynamic medium. We'll craft audio experiences that resonate with your target...

As we approach the third month of 2024, businesses must reassess their marketing strategies to ensure they're aligned with current trends and technologies. However, the complexity of modern marketing can often lead to fragmented efforts and unclear results. Many businesses find themselves juggling m...

In today’s digital era, a website is much more than just an online address. It’s the face of your business, the first impression many customers will have. At Evolution Marketing, we understand that an outdated website can hinder your growth. That's why we specialize in transforming old websites into...

As we step into 2024, the digital marketing landscape continues to evolve, with businesses seeking innovative ways to enhance their online presence and boost their search engine optimization. At Evolution Marketing, we are well-versed in the intricacies of SEO tactics, which is why we emphasize the...

In the fast-paced world of eCommerce, where every click counts, marketing strategies that capture attention and drive sales is paramount. As a leader in the digital marketing arena, our team at Evolution Marketing offers a suite of custom marketing services designed to elevate your eCommerce sales t...

Instagram is one of the biggest photo-sharing and social media platforms that's become exceedingly popular throughout the years. Instagram has always been coming up with new ideas and concepts to explore the platform even more than just posting pictures and videos. One of those ideas is Instagram Th...

Social media has been a game changer for businesses in the last decade, providing an efficient and cost-effective way to reach and engage with customers. When it comes to building brand awareness, social media is the perfect platform. With billions of users on various social media platforms, having...

As a business owner, it's essential to have an online presence that generates the most favorable results. This is why you need a digital marketing company that understands the latest trends, search engine algorithms, and user behaviors. At Evolution Marketing, we are the perfect choice for businesse...

In this digital age, having an online presence is vital for businesses of all sizes. However, owning a website alone is not enough to drive traffic and increase sales. To boost your brand awareness and get found by potential customers, you need to incorporate listings management into your online str...

The success of your business depends on the content you create. With the explosion of digital marketing, custom content writing has become more important than ever. Whether you’re a small business owner, large corporation, or non-profit organization, investing in professional writing services is ess...

In today’s digital age, having an online presence is essential for any business to succeed. A custom website allows your business or organization to stand out from the competition, create a unique and recognizable brand, and reach more potential customers than ever before. If you’re serious about co...

When it comes to improving your website’s search engine rankings, there is one strategy that many businesses overlook: adding subtitles, or closed captioning, to their videos. Not only can subtitles improve the user experience on your website, they can also help boost your search engine optimization...

Whether it’s online advertising, website development, social media management, or search engine optimization, the process of choosing a reliable, reputable digital marketing agency has become nothing short of infuriating. Every company talks big. Not all companies deliver. The Google Partner program...

It makes little difference whether you’re a start-up, an established retailer, or an internationally-recognized corporation… when it comes to your online sales and branding, choosing a digital agency with comprehensive capabilities and a reputation of proven eCommerce expertise is imperative to your...

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When it comes to the subject of increasing a website’s SEO, page rank and visibility, there is certainly no shortage of confusion, myth and presumption. One of the most common questions we hear, is whether or not a website’s SEO score will improve if the domain name contains relevant keywords and se...

When it comes to Digital marketing, its more than just a Website and a Facebook page. It is all the parts of marketing working together to generate interest, nurture leads, and close sales. Evolution Marketing has been number one in website technology since 2013, and now we are offering clients a fu...