Website & Marketing News

Take a look at your website’s complete URL (web address).  If you don’t see an “s” after the “http”, then it’s seriously time to look into how your site’s security has been structured. Today, having an SSL certificate isn’t just some clever little add-on to give your site some SEO juice; it’s...

Over the past decade I've had the great fortune of building websites for some of the best companies in Rochester NY and across the country.  As someone who believes strongly in supporting those who make a living protecting and serving the public, I do whatever I can to offer my website and internet...

Too many times I've come across companies who, unfortunately, ended up working with website developers who knew very little about how to properly build, convert or track website performance.  In this new age of advanced algorithms, SEO and responsive websites, it is simply not enough to design a web...

It's no secret that more people are using their phones and tablets to browse the web.  What many of the owners of these sites might not know, is that Google is about to unveil an algorithm update that could significantly affect the rank of most established websites.  As a webmaster who follows these...

We've all heard that old adage about how "less is more" right?  When it comes to business Facebook posts, there's a lesson to be learned.  In this article we'll explore some of the key reasons to keep your social media posts short, direct and effective, while making them as interesting and personall...

In this modern age of internet reviews and online feedback, most business owners will agree that the comments they receive from others will have a significant effect on their business.  With Google offering businesses the opportunity to respond directly to comments left on their services, many use i...

It remains well-known that secure HTTPS websites offer users a safer and more risk-free way to browse the internet.  Today, Google announced that it would be giving a slightly higher ranking to HTTPS websites with featuring 2048-bit key SSL certificates. Read the blog from Google Webmaster blog here...

The industry has become inundated with companies telling you how fast and easy and fun it is to create your own website.  But before you jump on that seemingly nonstop bandwagon, there are a few things you should really take into serious consideration. Do You Want Your Website to Rank High on Sea...

Okay, so you certainly don't need another web developer rambling on about the popularity or global impact of social media.  We're way beyond that point.  What many businesses and organizations fail to consider, however, is the very real impact it can have on your website traffic. Moreover, there...

There are a lot of old and outdated websites out there, many of which could be doing a lot better in the search results with some very basic and important site updates. If it's been over a year (or longer) since you last made edits to your company website, this is something that should be high on yo...

Within the webmaster community there has been considerable debate lately, regarding the importance and impact of mobile website speed, and moreover the role it plays in determining a website's overall score and page rank.  On one end, there are those who swear that it makes no difference whatsoever...

Developing a Successful Google AdWords Campaign As some of today's most SEO-savvy businesses know, Google AdWords can be an incredibly successful tool for generating revenue and sales.  When set-up and executed properly, Ad Words can serve as one of the best ways to attract customers who might o...

One of the most common content-related questions we hear, is how to properly name original articles, when writing new content based on it? Some of the best blog articles, actually come from ideas and opinions presented in others. There's a fine line between whitehat SEO and webspam, however, when it...

Click-through rate, or CTR as many in the SEO community refer to it, refers to the volume and frequency at which people open and click through a specific online promotion.  It is most traditionally used to determine the success of an e-mail blast, social media promotion, or other online marketing ca...

In the world of SEO, website content is arguably one of the most important elements of your online marketing strategy.  Google and other major search engines rely on keyword-rich content, in order to connect you to those seeking your products and/or services.  This has led many to spend significant...

How long has it been since you last considered your website's written content?  If you’re like so many business owners, website content is just one of those things that rarely causes problems, and therefore never needs much attention.  But when it comes to your website, catastrophic problems don’t a...

Before you can ever build a high-ranking site, you'll need to know what attributes and page elements actually make a properly-designed and well-optimized site superior.  While there are quite literally hundreds of design elements to take into account, they really break down into three main categorie...

As a business owner, you're already well aware of the need to market your company and attract new customers. This is unconditionally applicable for all businesses, regardless of whether you operate a retail store, a large manufacturing facility, any type of professional business services, and even w...

It remains well-known that websites with a lower bounce rate, coupled with good SEO practices, traditionally tend to rank higher on major search engines. Still there are companies out there who lose visitors every day; not just in the form of those who leave their websites instantly, but in the comp...

The SEO & webmaster community collectively-crapped themselves upon learning that, this summer Google will be rolling out Penguin 2.0. According to a recent video released by Matt Cutts of Google, this greatly-enhanced version of Google's spam-busting technology will take a direct aim at bogus spam s...

By now, it's safe to assume that many of you are familiar with SEO (search engine optimization), and why it is so essential in getting your website found online. Interestingly enough, a large percentage of the online business community remains in-the-dark with regard to how to properly optimize a we...

A Website Without Content, is a Website Without a Chance... Content writing is no longer seen as a tool exclusively for the intent of educating and informing would-be customers and clients. Today, a website's written content plays an unimaginably-important role in determining how your company's s...