February 19, 2014

There are a lot of old and outdated websites out there, many of which could be doing a lot better in the search results with some very basic and important site updates. If it's been over a year (or longer) since you last made edits to your company website, this is something that should be high on your list of professional priorities.

The days of simply having any old website are long gone and, as many business owners will attest to, being found in search results has become highly dependent on how recently and regularly your site is updated.  Search technology has changed immensely over just the past few years, and is today driven by complex algorithms, such as Google Hummingbird and many others.

Here are just a few of the advantages of updating an old website:

  • Sites that open and load more quickly
  • Improved user experience
  • Improved layout and navigation
  • Pages that are more SEO-friendly
  • Accelerated page speed
  • More informative, search engine-friendly content
  • Improved search results and traffic

Making Your Outdated Website Search Engine-Friendly

Some of the websites in existence today have looked exactly the same since Bill Clinton was in office, yet business owners wonder why they are not being found on sites like Google, Yahoo, Bing and the other big boys.  The simple truth is that, once indexed in their systems, today's algorithms and advanced web crawler technology can determine changes and edits to your site.  Making regular updates is a smart way to demonstrate that you take your page score and traffic seriously.

Better Online Experience for the User

Even if you're not concerned with being on one page one, you should still care about how customers and clients are able to use and navigate through your website.  You want them to be able to use advanced search functions, have access to clean menus and drop downs, and not have to wait forever for a page out outdated html code to open.  Maintaining your website is an easy, fast and affordable way to do all this and more.

Social Media & Mobile Website Updates

We can't stress enough how crucial it is to make sure that, A: your website includes social media fan page links and buttons, and B: that you have a mobile-friendly site accompanying your primary web page.  If you'd like to know more about any or all of this,  Evolution Marketing  in Rochester NY can make the process easy and very understandable.