Search Engine Optimization (SEO) Specialist
Locations: Buffalo NY, Rochester NY, Syracuse NY
About Us
At Evolution Marketing, (5 star rated company located in Rochester NY) we don’t just keep up with digital trends—we set them. We’re a fast-growing, full-service marketing agency and website company. We help businesses scale through smart, results-driven strategies. Our team thrives on creativity, data, and a deep understanding of what drives organic growth. If you're passionate about SEO and want to work in a collaborative environment that values innovation, we want to meet you.
Position Overview
We’re looking for a highly motivated and experienced SEO Specialist to join our growing team. This person will be responsible for executing and refining SEO strategies that drive measurable results for our clients across a variety of industries.
Responsibilities
- Develop and implement effective on-page and off-page SEO strategies
- Conduct thorough keyword research and competitive analysis
- Write and optimize website content, metadata, and structure for improved search visibility
- Audit websites to identify technical issues and areas for improvement
- Create and manage link-building campaigns and outreach strategies
- Collaborate with content creators, web developers, and PPC teams to ensure SEO best practices are integrated into all campaigns
- Monitor performance metrics and create comprehensive SEO reports
- Stay up to date with the latest algorithm changes and SEO trends
Requirements
- 3+ years of hands-on SEO, content writing, or project coordination. experience (agency experience a plus)
- Strong knowledge of SEO tools like Moz, Ahrefs, Screaming Frog, Google Search Console, and Google Analytics
- Experience using project management platforms (e.g., ClickUp or Asana)
- Proven track record of increasing organic rankings and traffic
- Familiarity with HTML, CSS, and CMS platforms
- Excellent analytical, problem-solving, and organizational skills
- Strong communication and client-facing skills
- Ability to manage multiple projects and deadlines effectively
- Experience with local SEO, eCommerce SEO, and YouTube/Video SEO
- Familiarity with schema markup and Core Web Vitals
Perks & Benefits
- 401k
- Health, Dental and Vision available
- Competitive salary based on experience
- Flexible work environment (remote/hybrid options)
- Ongoing professional development and training
- Creative, collaborative team culture
- Opportunities for growth within a fast-paced agency
